Many students at Dana have hobbies they enjoy, though few have channeled their passions into businesses. Natalie Granofsky, a junior at Dana, started a jewelry shop via an Instagram account. She started the shop in June 2019, inspired by a a jewelry kit she purchased, to alter a necklace given to her. When she realized she enjoyed jewelry making, she decided to create her own, debuting her shop, “lunarxacessories,” on Instagram.
The shop features a variety of options, including the popular crystal and zodiac jewelry that her shop is known for. Granofsky personally delivers all orders and has gained a large following in the past several months.
The coronavirus pandemic has had a definite impact on many businesses. For her shop, however, the past few months have led to an increased interest in her shop and more orders, yet the pandemic has changed the way she delivers orders. When students attended school in-person, she gave people their jewelry there, but she now drives around and drops off customer’s orders. On the topic of the pandemic, Granofsky says, “I’ve had a lot more time to focus on creating different items.” The increase in the variety of items she sells has brought many new customers over the past several months.
Although balancing school with extracurriculars can be a challenge, online school has made it easier for Granofsky because she can now utilize the many breaks during the school day to work on orders.
Granofsky describes her goal of “having my own website with a lot of sales, and to have my jewelry selling in major fashion stores”
As for the future, Granofsky describes her goal of “having my own website with a lot of sales, and to have my jewelry selling in major fashion stores”. As of now, her jewelry is available on Instagram and Etsy @lunarxaccessories.
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